I am a writer. No Art Directors were harmed in the production of the following projects.

Red Bull

“Healthier Heights” 2025

Video
00:30

  • Red Bull wants to support people with healthy habits and fit lifestyles as consumers increasingly prioritize wellness.

    This spot was created as part of a class project, with content sourced from their extreme sports sponsorships, music partnerships, and content from their media house. I made a remix of the songs “Electric Love” by Børns and “Thunderstruck” by AC/DC for the background music.

    This adaptation maintains Red Bull’s “extreme” image in a wellness-driven market.

Goldfish

“Snack-demic” 2022

Digital Pop-Up Ads

  • Consumers increasingly prioritized wearing masks and social distancing, so Goldfish launched these graphics to maintain relevance. 

    This adaptation aligns with evolving consumer preferences, ensuring that Goldfish remained fun and reliable during the pandemic.

Wonderful Pistachios

“Pistachio Party” 2022

Digital Ad Campaign

  • Wonderful Pistachios takes a “crack” at their framing as the snack for people who maintain healthy habits and a fit lifestyle. 

    This adaptation aligns with consistent consumer preferences, strengthening the brand’s appeal as more exciting than your average nut.